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Articles tagged with: George Lakoff

Written By: Youki on March 31, 2009 1 Comment

Let’s take a common term used in politics: “tax relief.” When George W. Bush took office, George Lakoff noticed that press releases started to use the term “tax relief.” He realized that the word relief invoked a frame — that of affliction. There has to be an afflicted party that is harmed, a reliever that […]

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