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Articles tagged with: metaphor

Written By: Youki on March 31, 2009 1 Comment

Let’s take a common term used in politics: “tax relief.” When George W. Bush took office, George Lakoff noticed that press releases started to use the term “tax relief.” He realized that the word relief invoked a frame — that of affliction. There has to be an afflicted party that is harmed, a reliever that […]

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Written By: Youki on March 10, 2009 No Comment

New York Times article on metaphor problems and suggestions on fixing them (examples taken from actual published NYT articles):

Nip That Metaphor in Its Tracks

My colleague Adam Bryant, an editor in Business, notes that business writers tend to reach for metaphors to try to make complicated aspects of finance and economic policy more accessible. It’s […]

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