I don’t know when I started hearing this, but nowadays I can’t help but cringe every time I hear expressions like these:

Watching the weather forecast on the evening news: “Your weekend weather coming up, right after these commercials.”
Transferring from the Fremont to the San Francisco-bound train on BART: “This is your San Francisco/Daly City-bound train.”
At [...]

Ah, the fluidité of deictics! The we’s, the you’s, how oft we reference them, even when the you’s leak into the we’s, and the we’s fail to envelop us…How provocative the notion that we delineate spaces and build walls around people through these crisp syllables, how we identify and alienate, make our own and make [...]